MARKET ANALYSIS

Revisited: The Grand Macallan Price Rally

5. January 2018 | 3.8K Views
Please note that this article is based on the old Whiskystats database.
Some numbers and figures may not match what you find in the Whiskystats 2.0 database.

The Grand Macallan Price Rally dominated the whisky auction market in 2016. Now, with only one round of auctions left which will be assigned to the year of 2017, we conclude that the Macallan price rally did not stop at all but also prevailed in 2017! 

Couple of months ago we sat down and summarized what we called The Grand Macallan Price Rally of 2016. The reason for this was quite obvious. “From December 2015 to February 2017 the value of the 100 most traded Macallan single malts increased by almost 70%!”. When we look at the latest Macallan index movements, you might understand why we now revisit this topic.
Whiskystats Macallan Index by November 2017 From April to November 2017 the value of the 100 most traded Macallan single malt bottlings again climbed by more than 20%! So in this article we simply update our analysis from a couple of months ago. This means we compare the Macallan price devlopment on the different markets we track and point out those bottlings responsible for this index movements.

The Rally by Markets

To compare how the Macallan prices evolved on the different markets we track, we created two indices with each only containing the price observations from the respective auction house. We did this for the two major markets we track, ScotchWhiskyAuctions.com (SWA) and WhiskyAuction.com (WA). The resulting indices are showed below. They display the relative price movements since December 2015.
Whiskystats Macallan Index by Markets November 2017 We see that the price rally of 2016 was driven by both auction houses equally. What is very interesting indeed is that from May 2017 onwards the value of the 100 most traded Macallans at WA increased by 14%. In the same time, the 100 most traded Macallans at SWA climbed by a staggering 35%! So it seems like the price rally gained even more momentum at UK-based SWA.

The Guilty

Here we want to point out some single bottles that are part of the Macallan price rally. Of course there would be many bottlings that could be named here.
 
First off there is again the Macallan 18yo (1975). At the end of 2015 this whisky was worth around 750 Euros. One year later prices went as far as 2.500 Euros and when we last visited they settled in somewhere around 2.000 Euros. Since then the prices climbed back to 2.500 Euros both at WA and SWA.
Macallan 18yo 1975 November 2017 Above we have seen that the prices for Macallan bottlings especially increased at SWA. One example for this is the Macallan 13yo (1997) Cask 432 Easter Elchies Cask Selection. While in May 2017 one of these bottles was sold at SWA for 1.185 Euros prices now almost doubled. In July 1.550 Euros were paid. In August it was 1.700 Euros and in November 2017 this bottling reached a price tag of 2.100 Euros.
Macallan 13yo 1997 Cask 432 November 2017 Of course there are more Macallan bottlings which experienced a significant price increase (especially at SWA). There is, for example, the Macallan 17yo (1996) Cask 26 Easter Elchies Cask Selection. Prices climbed from 1.700 Euros in August to almost 4.500 Euros in November 2017. Another example is the Macallan Royal Marriage. In May 2017 1.900 Euros were paid at SWA for one of the 1.000 once existing bottles. In September 2017 it were 2.200 Euros and in November we reached 3.350 Euros!

Conclusion

It looks like the Grand Macallan Price Rally has not really stopped yet, it only took a little break. It also seems like the tremendous price increases observed in 2017 are mainly caused by the bidders at SWA. We can only wonder how this rally proceeds in 2018.

Found in Shops:
Macallan Terra Speyside Single Malt Scotch Whisky
70cl / 43.8% - A delicious single malt whisky from Macallan’s Quest Collection, Terra is a complex whisky with a distinctive flavour of toffee, dried fruits and rich, woody spices. Aged exclusively in first-fill sherry casks, Terra has a golden amber colour, and aromas of dried fruits, citrusy lemon and toffee. The palate brings flavours of ripening apple and ginger, and finishes with sweet dried fruits and woody spices.
Underpriced
160 GBP Shop Price at The Whisky Exchange
210 GBP Estimated Market Value
Macallan Rare Cask / Bottled Pre 2018 Speyside Whisky
70cl / 43% / Distillery Bottling - Macallan Rare Cask is comprised of 16 different sherry-cask styles, the majority of which are first fill. Rich and complex with notes of dark honey and dried fruit, this bridges the gap between The 1824 Series and The 1824 Collection.
Heavily Underpriced
399 GBP Shop Price at The Whisky Exchange
605 GBP Estimated Market Value
Macallan Boutique Collection / Taiwan Exclusive / 2017 Release Speyside Whisky
70cl / 56.8% / Distillery Bottling - A very special bottling of The Macallan, released originally for the distillery's boutique in Taiwan's Taoyuan international Airport in 2017. It's a combination of a select number of casks that were kept aside for visitors to Easter Elchies House, beside the distillery. It's a classic Macallan, with balanced spice and fruit, and a touch of charred oak on the finish. Very rare and a must for Macallan collectors.
Fair Priced
399 GBP Shop Price at The Whisky Exchange
410 GBP Estimated Market Value

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