TECHNICAL INSIGHTS

The Whiskystats Database (by September 2015)

12. September 2015 | 3.5K Views
Please note that this article is based on the old Whiskystats database.
Some numbers and figures may not match what you find in the Whiskystats 2.0 database.

Before we analyse our data in detail, it is worthwhile getting a rough overview about what we are dealing with. This provides a first glimpse at our Whiskystats Database.
 

Over the past couple of months we have been collecting auction prices from dedicated whisky online auctioneers. The prices displayed are the prices the respective buyer had to pay in order to become the new owner of the bottle. Therefore these prices do not include any shipping costs.
 
More than 12.000 different Bottles
 
You can browse this data in our Whiskystats Whisky Database. By September 2015 we collected more than 12.000 different bottles. For each and every one of these bottles we observed priceinformations at at least two different dates in time. The price dates live on a monthly scale, meaning that we do not differ if an auction was held at the beginning or the end of a month.
 
The Count of Prices per Bottle
 
So far we observed a little less than 120.000 priceinformations. This makes about 10 priceinformations per bottle. If there are more than one prices per month and bottle we only consider the average of those. Following this, we still observe around 7.5 distinguishable prices per bottle.
 
The Number of Distilleries and Bottlers
 
Of course every whisky has to be distilled somewhere. Sometimes this source is unknown, due to marketing reasons or the like, but for the majority of scotch single malt whiskies the distillery is very well known. We have registered more than 130 different distilleries. After some time of maturing in a wooden cask, the whisky is eventually taken out of the cask and filled into a bottle. This bottling is done either by the distillery itself (“Original Bottling”) or by an independent bottler, from which we observed more than 180 by September 2015.
 
A first Breakdown of the Market
 
If you are a Whiskystats-Member you can always find the latest figures in our Whisky Database Overview. There you can see that most of the whiskies (around 40%) are bottled by the distillery itself. The most productive (in terms of different bottlings) independent bottlers are “Gordon & MacPhail” and “Signatory Vintage Scotch Whisky Co. Ltd.” which both account for around 7 to 8% of the total bottles.

If we move our attention to the distilleries, the market is far more diversified. The only distillery with more than 5% market share is “Macallan”. On the places follow “Springbank”, “Bowmore”, “Port Ellen” and “Ardbeg”.
 
In one of the next articles we will have a closer look at the different scotch whisky regions. For now we conclude that the data reflects what one would might expect as all of the major distilleries and bottlers are “whisky business heavyweights”.